The RAV4 has joined the ranks of Toyota models that have achieved eight-figure sales. Cumulative figures for the top-selling SUV passed 10 million at the end of February this year, spanning five generations of the vehicle manufactured since 1994.

As a global Toyota model, the RAV4 has gone from strength to strength since its launch. Having originated the market segment for new kind of compact, agile, recreational SUV, it has continued to set standards, with sales reaching new heights.

In 2019, the RAV4 was not only the world’s best-selling SUV, it was also the fourth best-selling passenger car overall. North America is by far its strongest market, with more than half a million annual sales (535,000 in 2019), followed by Europe (133,000) and China (127,000).

In Europe, the RAV4’s sales tally has reached more than two million since 1994, while the latest, fifth generation model, introduced in early 2019, has set a new annual record of over 130,000 units.

This year the RAV4 range will mark an important evolution with the launch of the new RAV4 Plug-in Hybrid, offering customers even greater potential for all-electric driving with zero emissions and zero fuel consumption.

 

Sales performance

Link to press release Toyota RAV4: From world first to world's best